In the business history of Kilkenny, few made such a notable contribution in such a short time as Seamus Costello, a member of a prominent family dedicated almost equally to business and learning. His adoption of modern retailing and marketing methods set the tone for much of Kilkenny's development as a visitor destination in the late 20th. and early 21st. centuries.
SEAMUS COSTELLO
KILKENNY
MAN WHO PUT JEWEL IN KILKENNY'S CROWN
The death of Seamus Costello is the latest in a series that has removed
from Kilkenny some of its most prominent business leaders of the last
decades of the twentieth century.
With people like the late Alex Bowen, the late Bobby Kerr, the late Tom Manning and the late Pat Molloy, Seamus shared a vision for his business and his city that
delivered at local level but also contributed to creating a national
profile for the city through membership of professional organisations
and trade contacts.
As President of the Retail Jewellers' Association of Ireland, Seamus
drew attention to the position of Kilkenny as a centre of creative
excellence, where mainstream jewellery businesses such as his own could
prosper alongside more than half-a-dozen craft jewellers from the
Kilkenny Design Workshops tradition (Seamus always held that Kilkenny
was the perfect getaway place for romantic breaks - and ring buying!)
He also led the way by insisting on international standards of
management, marketing and technology in his own business that served as
an example to his fellow-members of both the RJI and Kilkenny Chamber of
Commerce, which he also served as president.
Seamus came from a family that had long ties with both the county and
city of Kilkenny, as was evidenced by his place of burial at Kilkeasy
Cemetery in Hugginstown. In the early 1940s his father, Eamonn Costello,
who married Frances Murphy of the High Street family, took over the
supervision of the business established at No. 85 by her father Patrick
T. in 1903, and combined it with a career as a teacher of Irish at St.
Kieran's College (the family home, then as now, was literally at the
college's 'back door').
When it came to the next generation, Eamonn and Frances' eldest son
Padraig chose scholarship over business, and, having graduated at UCD in
Celtic Studies and studied for his doctorate at the University of the
Ruhr in Bochum (Germany), was on the point of embarking on a career that
would surely have taken him to the top levels of philology (his
pioneering work on Old Irish syntax was eventually published in 1998).
However, in the most tragic of circumstances (involving a journey home
to attend an All-Ireland) he was killed in a car accident in 1976 at the
age of 27.
The Costello family could never hope to produce another scholar at this
level, so they settled for a division of labour that reflected all of
the backgrounds, interests and skills that they had accumulated: one
became a doctor, some became teachers and Seamus took over the jewellery
business, an assignment made more urgent when his father died
unexpectedly shortly after his retirement from teaching in the
mid-1970s. Still in his early twenties, Seamus set about upgrading the
shop premises on High Street, and with his wife Marie, began building up
the trade connections and staff that ensured later success.
Alongside this, Seamus always maintained a lively interest in culture
and heritage, and had a particular interest in old books and
photographs. He worked with another local business leader and photo
expert Kieran White to produce 'Kilkenny City and County: A Photographic
Record' in 1995 in conjunction with Michael O'Dwyer. When Seamus turned
up at a cultural event, he conferred on it a mark of distinction, since
he always chose carefully from among his many invitations.
In 2004, Seamus and Marie embarked on a major renovation and expansion
of the store, bringing back to it some of the facilities it had enjoyed
a generation or two earlier, when it had a bustling fabrication and
repair workshop for jewellery, plate and watches. The 21st.-century
development plan was made for the next generation of Costellos, who were
already showing interest and aptitude in the craft side of the business.
Martin attended the Gemological Institute of America at their training
centre in California, qualifying as a graduate gemologist after an
intensive course of study covering diamonds and over 100 different
coloured gemstones, including hands-on experience in the institute's
world-famous diamond grading and certification laboratories. Stephen
trained for two years with the Craft Council of Ireland, completing
their Jewellery Design and Skills course before going on to run a
manufacturing workshop in Dublin and as a leading bench jeweller for
eighteen months in Victoria, British Columbia (Canada). Both are now
working in the family business in Kilkenny.
With the arrival of two grandchildren (Conor and Chloe) to his daughter
Caroline and her husband Fergal, Seamus Costello seemed destined to
enjoy the leisure to which he was entitled after more than three decades
of hard work. But that was not to be, and with his serious illness over
the past few months and his death at home in Lacken on May 11th., his
vast contribution to Kilkenny's commercial and cultural well-being came
to an end.